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Research papers

Augmented market intelligence

Whereas Market Intelligence is a well-known term, the expansion into Augmented Market Intelligence might need some explaining. The logic here is the fusion of it with Augmented Intelligence, a term coming from the Artificial Intelligence / Machine...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kimmo Valtonen
November 11, 2018
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Citation

Valtonen, K. (2018a, November 11). Augmented market intelligence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/augmented-market-intelligence-9441


Research papers

If only life was so simple!

This paper discusses the complex issue of price sensitivity analysis. The authors argue that the most effective method, currently available, of evaluating optimum pricing for established brands is conjoint analysis or trade off. The paper brings...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Stephen Factor, Gilles Hustaix
Company: Burke, Inc.
June 15, 1991
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Citation

Factor and Hustaix (1991a, June 15). If only life was so simple!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/if-only-life-was-so-simple-